Inbound Leadpro -

7 Strategies Checklist

This checklist will identify where you need to focus your efforts. We'll send you a summary email on completion.

We'll also use all answers collected to tailor our educational content.

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Please choose the option that best describes your current use of the strategy.

STEP 1

Create a compelling customer story

I haven't done this and don't know where to start

I'm not sure if I have one, so need guidance

I've got a compelling customer story, but it could be better

I've got a compelling customer story and it's working well

STEP 2

Build the story into an online journey

Generally, my online presence isn't what I know it should be

My online presence is good, but the story is inconsistent

I'm strong online, my story is consistent, but it's not a journey

I have a compelling customer story built into an online journey

STEP 3

Target prospects and generate affordable traffic

I don't target, nor do I have much traffic

I don't have a specific target market, but my traffic is good

I have a specific target market, but need to generate more traffic

My targeting and traffic generation is working well

STEP 4

Attract and hook in ideal prospects to become leads

I'm caught in a referral vacuum

I get leads but they're generally not the ideal clients I want

I'm mostly getting ideal prospects as leads, but it could be better

I'm getting enough ideal clients coming in as leads

STEP 5

Validate and qualify leads through engagement

I can't validate or qualify leads if I'm not getting any

Leads are leads - I'll work with whoever wants to work with me

I get sufficient leads but want to validate and qualify them better

My process of validating and qualifying leads is working well

STEP 6

Nurture and convert qualified leads using Transitional and Direct Offers

No leads, no nurturing, no conversion

My leads are for immediate work, so nothing in the pipeline for later

I've got a pipeline, but nurturing and converting them could be better

My pipeline is continually nurtured, so conversion is easy

STEP 7

Leverage client success to increase authority

I'm not leveraging client success

I've got some testimonials on my website

I know the importance of social proof, but could use it better

Leveraging social proof is giving my company positioning power

NEXT STEP

When you submit your answers you will be given an option to book a free GamePlan Call. This is a no obligation call to discuss where you are with your video business, where you want to take it, and how to get there.